Archive for June, 2008

Reader Favorites: Our Ten Most Popular Posts

Thursday, June 26th, 2008 Posted in Blogging, Branding, Collateral, Differentiation, Internal Communications, Lead Generation, Market Positioning, Market Segmentation, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Social Networking, Verbal Brand, Web | 2 Comments »

Every now and then, it's fun to take a walk down memory lane.  So today, I logged into Google Analytics and punched up the content page to find out what our ... Read more..

B2B Blogs: Seven Things You Can Never Do

Tuesday, June 24th, 2008 Posted in Blogging, Marketing, Outbound Communications, Verbal Brand | 7 Comments »

By now everyone knows that George Carlin passed away last Sunday at the young age of 71. He has been one of my favorite comedians since I could laugh. ... Read more..

Cold Calling: Interact, Don’t Interrupt

Thursday, June 19th, 2008 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking | 2 Comments »

An interesting post caught my eye today, where Chris Garrett of the invesp Blog discusses the predatory sales mistake of cold calling. In his post, Chris uses an intimidating, ... Read more..

Communications: The Art Of The RFU

Tuesday, June 17th, 2008 Posted in Marketing, Marketing Communications, Outbound Communications, Sales, Social Networking | 3 Comments »

My business partner, Todd, shot a hole-in-one in April. The other day I saw this certificate he received from the PGA laying out at work and the following conversation ... Read more..

BtoB Magazine: Introducing the Chief Blogger

Thursday, June 12th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications, Outbound Communications, Social Networking, Web | 6 Comments »

This week, BtoB Magazine published an interesting story on the state of the corporate blog, discussing some emerging trends that were gleaned from interviews with blogging and social media experts ... Read more..

Blog Posts: It’s Not Just Fire and Forget

Tuesday, June 10th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | No Comments »

Blogging is a form of social media. And last I checked social meant "two way". For this reason, social media is better than traditional, one-way media in that a ... Read more..

Pitching VCs: Pass It On

Thursday, June 5th, 2008 Posted in Collateral, Marketing, Marketing Communications, Outbound Communications, Sales | No Comments »

A few recent posts have touched on the things people tell investors to get their attention, and ultimately their money. Guy Kawasaki wrote a nifty list of pickup lines ... Read more..

Web Design: Search Engines Rule

Tuesday, June 3rd, 2008 Posted in Collateral, Lead Generation, Marketing, Messaging, Web | No Comments »

A recent study by web usability guru, Jakob Nielsen, shows that people are becoming much less patient when they go on line. Shocker! Everyone knows that people are getting more and more ... Read more..