Archive for May, 2008

Corporate Blogging: Changing the “P” in PR

Thursday, May 29th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Social Networking | No Comments »

The practice of PR has been evolving since its inception. What started as a way of reaching as many people as possible has already taken a step forward to ... Read more..

Bloggin’: Be Columbo

Tuesday, May 27th, 2008 Posted in Blogging, Marketing Communications, Outbound Communications, Social Networking | 2 Comments »

Yes, yes, I am a pest! I know, it's because I keep asking these questions, but I'll tell ya, I can't help myself. It's a habit. Do you remember these (or ... Read more..

Differentiation: Separating from the Crowded Pack

Thursday, May 22nd, 2008 Posted in Differentiation, Market Positioning, Market Segmentation, Marketing, Verbal Brand | No Comments »

Once a company has segmented its target markets and positioned itself in context of the business issues and market requirements its customers care about, it is important to conduct a ... Read more..

Age Of Conversation 2: The Deadline

Tuesday, May 20th, 2008 Posted in Blogging, Marketing | No Comments »

May 15th was the deadline for all 275 chapters of The Age of Conversation Part 2. I am happy to report that we submitted our chapter a couple of ... Read more..

We’ve Been Blogged: Thanks Guys

Thursday, May 15th, 2008 Posted in Blogging, Marketing, Marketing Communications, Web | No Comments »

When we started The Science of Marketing, we knew we wanted to create a forum where a unique group of readers could join us in a unique conversation ... Read more..

Brand Naming: Get Happy

Tuesday, May 13th, 2008 Posted in Branding, Market Positioning, Marketing, Messaging | 2 Comments »

In the movie Happy Gilmore, despite his on- and off-course antics, Happy was allowed to continue on the professional golf tour because he attracted a whole new crowd of enthusiasts. ... Read more..

(Update) By the Numbers: Blogging Roadblocks

Thursday, May 8th, 2008 Posted in Blogging, Branding, Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales, Web | No Comments »

Last week, I happened upon a LinkedIn Question that offered a glimpse into the challenges that have been keeping companies out of the blogosphere.  So I did what any self ... Read more..

Slogans: Same Thing But Different?

Tuesday, May 6th, 2008 Posted in Branding, Collateral, Marketing, Messaging, Outbound Communications, Sales | No Comments »

The other day I was collecting my mail at the town post office/store/restaurant/bank (yeah, I live in one of those towns) and noticed a couple of guys getting coffee. ... Read more..

By The Numbers: Blogging Roadblocks

Thursday, May 1st, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | 3 Comments »

Here at the Science of Marketing, we're fascinated by numbers. That's why a recent question on LinkedIn caught my eye. The question, posed by Internet marketing ... Read more..