Archive for April, 2008

Promoting Your Blog: Socialize It

Tuesday, April 29th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Verbal Brand, Web | 2 Comments »

There are a few simple ways to promote your blog through the social networks that you probably already use. I'm talking about LinkedIn, Plaxo and Facebook. ... Read more..

Blog Content: Consider the Source

Thursday, April 24th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One of the greatest benefits of blogging is a steady stream of interesting content that can be used to engage and inform prospects. But constantly giving birth to new ... Read more..

Pricing Strategy: MicroViews

Tuesday, April 22nd, 2008 Posted in Branding, Pricing, Sales | No Comments »

Most high tech marketing professionals look at pricing from a macro level (at least that's what I did back in the day). Typical things to consider in setting a ... Read more..

Web Sites and Blogs: Tying It All Together

Thursday, April 17th, 2008 Posted in Blogging, Marketing, Marketing Communications, Outbound Communications, Web | No Comments »

One question that's been popping up centers around the level of acceptable linkage between a company's web site and its blog. Some of the common variations of this question include ... Read more..

Blogging: Stay Out Of The Lumberyard

Tuesday, April 15th, 2008 Posted in Blogging, Marketing | 8 Comments »

Last week, The Wall Street Journal ran a report on golf. Since it's finally golf season in New England and I had recently witnessed my business partner sink a ... Read more..

High Tech Blogging: Gorillas in the Midst

Thursday, April 10th, 2008 Posted in Blogging, Marketing, Outbound Communications, Web | No Comments »

I was recently doing some research on blogging for a high tech client, and as I scribbled down notes and numbers an interesting fact jumped off the page. In ... Read more..

Blog Rating: I Need A Better Juice

Tuesday, April 8th, 2008 Posted in Blogging | No Comments »

I love statistics. I especially love stats that, when combined with other stats, yield interesting and useful information - whether it's the Quarterback Rating, the baseball Fielding Percentage or ... Read more..

Business Blogging: Choices that Count

Thursday, April 3rd, 2008 Posted in Blogging, Marketing, Marketing Communications, Messaging, Outbound Communications, Web | No Comments »

Each day in marketing, we stand at a crossroads and make choices. What messages will we tout? Which programs are we going to deploy? Who are our ... Read more..

Market Segmentation: How To Prioritize Targets

Tuesday, April 1st, 2008 Posted in Market Segmentation, Sales | 5 Comments »

In a recent post, Ardath Albee describes how to score leads based on activity (e.g., download a white paper, web activity). This is an important part of database marketing ... Read more..