Archive for March, 2008

Marketing Communications: Get Your Story Straight

Thursday, March 27th, 2008 Posted in Branding, Collateral, Internal Communications, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand, Web | No Comments »

This week's Network World highlights a major challenge in modern communications. In his latest Netbuzz column, Paul McNamara describes the bizarre series of events that followed a major security ... Read more..

Age of Conversation ‘08: Ready to Rumble

Tuesday, March 25th, 2008 Posted in Blogging | No Comments »

Back in January, I blogged about the second edition of The Age of Conversation, a book featuring the thoughts of 100 bloggers on contemporary conversation. The book was the ... Read more..

Mission Statement: Make it Possible

Thursday, March 20th, 2008 Posted in Branding, Internal Communications, Market Positioning, Marketing, Marketing Communications, Verbal Brand | Comments Off

Today's post by Drew McLellan asks how marketers can create mission statements that avoid the ambiguous and vague Dilbert version and actually define an organization's reason for being. Being movie ... Read more..

Start-Up Marketing: Focus

Tuesday, March 18th, 2008 Posted in Marketing, Sales | 2 Comments »

In a recent blog post, Paul Dunay discusses the relationship of contemporary innovation and the high tech start-up. He asserts that at some point (for Paul, it was with ... Read more..

Trade Shows: When to Go?

Thursday, March 13th, 2008 Posted in Lead Generation, Marketing, Marketing Communications, Outbound Communications, Sales | 2 Comments »

In any given industry, especially high tech, there are a handful of trade shows that are considered "must-go's". But deciding on whether or not to commit the budget, create the ... Read more..

Lead Generation: The Bell Curve

Tuesday, March 11th, 2008 Posted in Lead Generation, Sales | 1 Comment »

When I look at a bell curve it reminds me of the process necessary to successfully contact leads. Calling or e-mailing a prospect once yields a small chance of ... Read more..

Adjectives: Mix to Add Flavor

Thursday, March 6th, 2008 Posted in Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Verbal Brand | 1 Comment »

In his recent blog post, David Hornik of August Capital rails against companies using adjectives to describe their team, products and company in pitches and board meetings, saying "Adjectives are ... Read more..

The SEO Triple Play: Message, Mechanics, Maintenance

Tuesday, March 4th, 2008 Posted in Branding, Messaging, Sales, Web | 1 Comment »

The importance of the web in delivering your company's message is undeniable and, if it's done correctly, you can see measurable results quickly. Search engine optimization (SEO) is a ... Read more..