Archive for February, 2008

Internal Communications: Own It

Thursday, February 28th, 2008 Posted in Blogging, Internal Communications, Marketing, Marketing Communications | 2 Comments »

A recent post by John Jantsch discusses the importance of keeping employees "in the light" by providing the tools and information they need to do their jobs well.  I couldn't ... Read more..

High Tech Blogging: Why?

Tuesday, February 26th, 2008 Posted in Blogging, Marketing | 6 Comments »

Diana Huff recently wrote on whether or not a small business should start a blog. (She is also offering a teleclass on the subject on March 11.) ... Read more..

Brand Naming: Butter ‘Em Up

Thursday, February 21st, 2008 Posted in Branding, Marketing, Sales, Verbal Brand | No Comments »

This morning I actually decided to eat something before I left the house. There was one bagel left in the pantry, so I popped it in the toaster and ... Read more..

Writing Collateral: Where to Start?

Tuesday, February 19th, 2008 Posted in Collateral, Marketing, Marketing Communications, Messaging, Sales, Verbal Brand, Web | 2 Comments »

Congratulations, your company is about to release a new product.  But somewhere between the final bug fixes and the upcoming product launch, you know you have to give birth to ... Read more..

Buying Cycle: In Their Shoes

Thursday, February 14th, 2008 Posted in Market Positioning, Marketing, Sales | 1 Comment »

In a recent post, Aaron Ross writes "stop obsessing over the decision maker, and start obsessing over the decision making process." These words are spot on, especially in the ... Read more..

Urgent Marketing: Lead With Death And Taxes

Monday, February 11th, 2008 Posted in Collateral, Lead Generation, Marketing, Marketing Communications, Messaging | No Comments »

Benjamin Franklin said, "In this world nothing can be said to be certain, except death and taxes." What Ben was really saying is that taxes are unavoidable and ... Read more..

Branding: Winds Of Change

Wednesday, February 6th, 2008 Posted in Blogging, Branding, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Verbal Brand | No Comments »

A recent post by Idris Motee got me thinking about the brands we work so hard to build.  Idris contrasts the vastly different purchase experiences of Apple and Lenovo laptops, ... Read more..

Words: Bigger Is Not Always Better

Monday, February 4th, 2008 Posted in Marketing, Marketing Communications, Messaging, Verbal Brand | No Comments »

While I much rather be golfing, the fact of the matter is it's February in New England. That means that we have to rely on our second distraction of ... Read more..

Sales & Marketing: What Is A Lead?

Friday, February 1st, 2008 Posted in Lead Generation, Marketing, Sales | No Comments »

According to Wikipedia, …a lead is correctly described as information regarding or provided by a consumer that may be interested in making a purchase. This vague definition is subject to interpretation ... Read more..