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Archive for January, 2008
Slogans: Say What You Do
Wednesday, January 30th, 2008 Posted in Branding, Sales | 4 Comments »
On the way to driving my daughter to high school, I passed a commercial van with the slogan: "If it's in stock, we've got it". I didn't think much ... Read more..Objection Management: The Other Positioning
Monday, January 28th, 2008 Posted in Market Positioning, Marketing, Marketing Communications, Messaging | No Comments »
In marketing, we hear the word "positioning" tossed around liberally. Some days it is used to describe that fuzzy concept of making a product sound more like a pal. ... Read more..Truth in Numbers: How Far Would You Go?
Thursday, January 24th, 2008 Posted in Collateral, Marketing | 1 Comment »
As I was driving to work this AM, I caught a radio spot for a local ski area, Mount Sunapee (NH). The commercial claimed that Mt. Sunapee is only ... Read more..Coming Soon: The Age of Conversation 2.0
Monday, January 21st, 2008 Posted in Blogging | 2 Comments »
Last year Drew McLellan and Gavin Heaton embarked on an ambitious quest - to gather bloggers' thoughts on conversation. The result was "The Age of Conversation", which features the ... Read more..Numbers in Collateral: The Devil’s in the Digits
Friday, January 18th, 2008 Posted in Collateral, Marketing Communications | 2 Comments »
As a former physics geek, there is something very pleasing about Drew McLellan's blog post, "Precision adds credibility", where he says: "In marketing materials, copywriters have a tendency to use round ... Read more..Candid vs. Canned: How to Beat the Patriots in an Interview
Thursday, January 17th, 2008 Posted in Marketing, Messaging, Outbound Communications, Verbal Brand | No Comments »
Few would argue that the New England Patriots are tough to beat on the field. But when it comes to setting an example for conducting press conferences and media ... Read more..Is Your Home Page a Barrier?: Tiger Woods & Consulting
Tuesday, January 15th, 2008 Posted in Messaging, Web | No Comments »
Some companies' home pages are actually barriers to their web site - and business. This is an odd notion since the home page is usually where visitors first land ... Read more..External Communications: Keys To The Game
Friday, January 11th, 2008 Posted in Messaging, Outbound Communications | 1 Comment »
During the NFL playoffs, every announcer will describe what are called "the keys to the game". These keys are the areas that a team must execute well in order to ... Read more..Getting The Brand Back Together: Consistency
Monday, January 7th, 2008 Posted in Branding, Collateral, Marketing, Messaging, Verbal Brand | No Comments »
A funny thing happened when I sat down for a grilled cheese sandwich this weekend - I thought about branding. It wasn't because the oozing cheddar or heaping ... Read more..Marketing and Communications: Speed Is Life
Monday, January 7th, 2008 Posted in Branding, Market Positioning, Marketing, Messaging, Verbal Brand | No Comments »
As I read "Music Lessons" on Seth's Blog - things you can learn from the music business - I was reminded of another group that I learned from as a ... Read more..