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Archive for 2007
Communications Part I: Consistently Saying The Right Things
Friday, December 28th, 2007 Posted in Branding, Internal Communications, Market Positioning, Marketing, Messaging, Outbound Communications, Sales, Verbal Brand | No Comments »
In his recent blog entry, Is Marketing Your Business?, Chris Garrett makes a good argument that in today's connected world, companies need to make marketing their business. "Consider how ... Read more..Marketing Plan: Don’t Be Naughty
Thursday, December 20th, 2007 Posted in Marketing | No Comments »
Drew's Marketing Minute points out that while companies should have a marketing plan and budget, most don't. How true! Companies have a financial plan, a sales plan, a manufacturing plan, ... Read more..Positioning: The Five Proximal Needs
Wednesday, December 19th, 2007 Posted in Branding, Market Positioning, Marketing, Messaging | 2 Comments »
Ardath Albee recently blogged on tightly mapping customer needs to actual problems for effective marketing. This is a challenge that high tech start-ups often face. Their ... Read more..Collateral Cacophony: Make Music, Not Noise
Monday, December 17th, 2007 Posted in Branding, Collateral, Marketing, Marketing Communications, Outbound Communications, Sales, Verbal Brand | No Comments »
ca·coph·o·ny n. harsh or discordant sound; harshness in the sound of words or phrases The word cacophony brings to mind the sounds of a field of crows squawking over ... Read more..Social Networking: Will Worlds Collide?
Thursday, December 13th, 2007 Posted in Blogging | No Comments »
In "The Next Social Network: WordPress", Anne Zelenka discusses the possibility that WordPress may become the next vehicle for social networking. She (and others) point out that blogging ... Read more..Big Ticket Microsites: Elves and Scrooges Unite
Wednesday, December 12th, 2007 Posted in Branding, Collateral, Market Positioning, Marketing, Sales, Web | No Comments »
If you have an e-mail account and a friend, chances are you've already been Elfed or Scrooged at least once this holiday season. The clever microsites from OfficeMax have ... Read more..Market Segmentation: Focus on the Hot Spots
Tuesday, December 11th, 2007 Posted in Market Segmentation | No Comments »
Aaron Ross of Build a Sales Machine blog fame, wrote an insightful post, "The Fatal Mistake Boards & VP Sales Will Make in 2008 Planning", a couple of days ago. ... Read more..Launch Planning: The Right Stuff
Monday, December 10th, 2007 Posted in Branding, Collateral, Marketing, Messaging, Outbound Communications | 1 Comment »
NASA takes launch planning very seriously. While many of us only see the last ten seconds of the countdown on the nightly news, the clock actually starts ticking a minimum ... Read more..Thoughts on Advertising: Rachael Ray Lewis?
Friday, December 7th, 2007 Posted in Branding, Messaging, Verbal Brand | No Comments »
What do Rachael Ray and Ray Lewis have in common? Exactly - nothing. So, I'm puzzled, why did Dunkin' Donuts ran the Rachael Ray commercial during Patriots-Ravens game ... Read more..Marketing Lexicon: Who’s that Girl?
Wednesday, December 5th, 2007 Posted in Branding, Marketing, Messaging, Outbound Communications | No Comments »
Joe arrives at the family holiday gathering with a new girl on his arm. (Stop me if you've heard this one.) He introduces her to his brothers as his "friend". ... Read more..